October 24, 2017

Judy Phair Comments on Implications of Use of Snapchat in Admissions

In a recent Associated Press story, PhairAdvantage president Judy Phair commented on the growing use of Snapchat in admissions communications, as exemplified by the University of Wisconsin - Green Bay. "Potential students used to look at costly printed materials while researching schools," she notes, but "now students don't start looking at those type of materials until they have a university in their sights.  I'm seeing more and more admissions offices, people in universities, public relations as well, looking for ways to use Snapchat because it is so popular," … [Read more...]

Aircraft Execs’ Pay Raises Bomb After Firm’s Government. Support

After getting millions in Canadian government support, Montreal-based Bombardier's board lavished big pay raises on its leadership.  What followed was predictable.  In the Wall Street Journal's Risk & Compliance Journal, Judy Phair says it's time for Bombardier to "push the reset button and gain control of the conversation." … [Read more...]

In WSJ Crisis of the Week, Poor Communications Earns Juno an “Incomplete”

In tests of its leukemia-fighting drug, Juno Therapeutics, Inc., botched the handling of patient deaths -- and even how many, Judy Phair observes.  Incomplete information, dribbled out as the crisis unfolded, put the firm on the defense.  It's in The Wall Street Journal's Risk & Compliance Journal. … [Read more...]

Judy Phair Looks at Drug Manufacturer’s Handling of Drug Test Gone Awry

When one person died and four others were seriously harmed in a French drug test, Portugal-based drug maker Bial initially adopted the distancing tool known to all good writers:  the passive voice. In a new Wall Street Journal "Risk and Compliance" post, she comments on what Bial did, didn't, and should be doing. … [Read more...]